LoomiPro is a SaaS application designed for sports equipment rental companies. Developed by Loomi, a start-up founded in 2024 that quickly became a leading outdoor media platform in France, the aim was to launch an initial digital product aimed at professional rental companies in the sector.

The main challenge was to design a truly useful tool in a highly competitive market, where rental companies are regularly approached by other solutions. The challenge was not only to offer additional management software, but to make the daily lives of rental companies easier while generating more bookings for them.

In a context where renting is often perceived as less attractive than buying, LoomiPro had to provide clear and immediate value: saving rental companies time and transforming their online presence into actual bookings.

The solution was designed as an ecosystem comprising two interconnected tools. On the one hand, management software for rental companies, allowing them to view bookings and equipment availability. On the other, an online booking page, accessible 24/7, to capture rentals without spending hours on the phone.

Market research quickly identified two functional priorities: a clear calendar interface for viewing and anticipating bookings, and an inventory management interface for keeping track of the fleet's status at all times. These two building blocks formed the essential foundation of the MVP.

At the same time, the booking page was designed with a simple goal in mind: to allow end customers to book equipment in just a few clicks, without any friction. The user journeys were mocked up in Figma, then iterated based on user feedback. Collaboration with developers was facilitated by the use of Jira and an Agile methodology for tracking and prioritising tasks.

Check out an example of a booking page.

The MVP was designed, tested and delivered in 3 months. The team consisted of myself as product owner and two developers. More than 10 interviews with rental companies were conducted based on mock-ups in order to test our assumptions with users. Around 20 demo accounts were created, and 6 software packages were sold during the initial marketing phases.

This experience allowed me to experience end-to-end product management: making choices between user value and business constraints, prioritising features, integrating end-user feedback and collaborating with a tech team.

Check out the landing page.