LoomiPro is a new SaaS solution for sports equipment rental companies. The challenge was to passively promote its features and pricing while initiating initial contact with qualified prospects.

As the product was due to launch in the first quarter of 2025, there was no user feedback or dedicated marketing budget. It was also necessary to preserve the identity of the Loomi Outdoor media platform in order to capitalise on an existing audience to promote the new SaaS solution.

The main challenge was therefore to translate the pain points identified during market research and to reveal the added value of LoomiPro in a clear and engaging way, in order to generate appointments with the sales teams.

The landing page was designed as a single page, created using the no-code tool Webflow. The content and structure choices were guided by a simple objective: to enable rental companies to quickly identify with the issues presented and understand how the LoomiPro solution could address them.

Two key benefits structured the entire page: time savings in rental management and better visibility of rental companies's sport equipments for online bookings. The pain points identified in the market research were incorporated in the form of testimonials and real-life situations, then compared with LoomiPro's features, illustrated by mock-ups. The decision was made to reveal only part of the interface, in order to give users an idea of what to expect without revealing everything and to encourage them to make a first call appointment.

There were deliberately multiple calls to action, positioned at different levels of the one-page site. The content was also optimised from an SEO perspective using a selection of keywords from the SemRush tool, and reinforced by an FAQ section and a tri-level pricing grid to address common objections.

This landing page generated around 30 first call appointments with qualified prospects in just a few weeks. It served as a central platform for email campaigns, facilitated contact during commercial exchanges, and continued to capture leads passively via natural referencing.

Beyond the quantifiable results, this project allowed me to apply a comprehensive product approach, making strategic choices between clarity, user projection, and business constraints.